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Luxury Retailer Backs Ethical Fashion Movement as High Street Battle for Shoppers Begins

Luxury Retailer Backs Ethical Fashion Movement as High Street Battle for Shoppers Begins

CORNWALL – 20th November 2019

Luxury British brand Celtic & Co are championing the use of sustainable fabrics in the lead-up to Christmas. With many high street retailers launching new collections for the party season, the Cornish homegrown brand are instead highlighting the effect that mass-produced clothing giants using synthetic fibres are having on the environment - and why retailers should take responsibility for the growing microplastic problem in the UK.

Many of the clothing ranges hitting the British high street in the lead-up to Christmas are made from synthetic fibres, and 60% of all clothing is made from fibres such as polyester, acrylic and nylon – all of which derive from plastic. When each item is washed over the party season, harmful microplastics end up back in our environment.  It is estimated that the average household wash load of 6kg, is releasing over 700,000 fibres per wash into UK waterways.

Celtic & Co are making the shift from using man-made fibres and urge British retailers and shoppers during the Christmas period to choose wool. Here’s why:

  • Wool is a natural product that comes from sheep and is renewable
  • Wool breaks down once it’s disposed, further supporting the movement of slow fashion
  • As it decomposes it releases valuable nitrogen-based nutrients into the ground or waterways
  • It doesn’t promote the growth of bacteria, needs

The Celtic & Co Christmas ’19 collection places emphasis on investing in perfect separates to keep warm and stylish throughout autumn/winter. The new collection features study all-weather boots, classic yet perfect for country-living coats and cosy sheepskin slippers fit to freshen up any winter wardrobe.

With the world finally starting to focus on the damage to the environment that plastics and synthetic fibres are causing from the fast fashion industry, Celtic & Co have flown the flag for renewable and sustainable slow fashion since the company launched almost 30 years ago. The brand are pioneers of the slow fashion movement and strive to create investment clothing for your wardrobe, pieces for life, rather than throw-away styles just for the now.

Please feel free to get in contact regarding any image requests. We have both cut-out and lifestyle shots of every product.

Product details

·         Supersoft V Jumper, £99

·         Wide Leg Marino Pants £88

·         Sheepskin Slides £60

·         Fine Knit Merino Crew Neck £80

·         Fair Isle Mules £52

·         Supersoft Slouch Dress £110

·         Toscana Gilet £420

·         Flecked Funnel Neck Jumper £98

·         Aran Cable Beanie £37

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Editor’s notes:

•Celtic & Co. is a luxury British brand, offering a wide range of products made exclusively from the finest, natural, sustainable materials. These fibres are naturally sourced and crafted into investment styles, designed and predominantly produced in the UK, seeing you through the seasons and for many years to come.

•Celtic & Co operates through their UK and international websites, mail order and a handful of small boutiques.

•The company was founded in 1990 by husband and wife team Nick and Kath Whitworth. Starting life as Hide & Feet and then The Original UGG Co, they later traded as Celtic Sheepskin with the brand finally changing to Celtic & Co. in 2012 to reflect the growing collection.

•Celtic & Co. has evolved into one of the UK’s largest dedicated retailers of luxury sheepskin products.

•Celtic’s iconic sheepskin boots and slippers are true originals and are still handcrafted in their workshop in Newquay by their talented staff.

•They were awarded the Queen’s Award for Enterprise - International Trade in 2018.

About Celtic & Co

Celtic & Co. design and create enduring contemporary pieces using the finest natural fibres because they are renewable, sustainable and a pleasure to wear. Our heritage and expertise is in crafting sheepskin, we’ve been making sheepskin slippers, boots and accessories in Cornwall for nearly 30 years.

At Celtic & Co. we design and create enduring contemporary pieces using the finest natural fibres because they are renewable, sustainable and a pleasure to wear. We work with British designers and manufacturers who share our passion and expertise for sourcing the best natural materials that not only feel luxurious but are chosen for their special qualities to enhance the design and fit of the pieces. 

Our core collection has grown to include stunning sheepskin outerwear, luxurious knitwear and of course our signature boots and slippers, which are still handcrafted in Cornwall today. Celtic & Co. has always worked hard to minimise its impact on the environment by choosing natural, sustainable and organic fibres over toxic, synthetic and non-biodegradable materials. In doing this we are not only creating less demand for synthetic fibres but also not allowing our products to release harmful microplastics back into our oceans.